Halifax has been named the best overall lender for broker experience in the latest Smart Money People Mortgage Lender Benchmark.,Overall broker satisfaction with lenders has reached its highest point since 2020, according to the H2 2025 study.Halifax has once again been crowned brokers\u2019 top choice, taking the title of best mainstream lender and best overall broker experience in Smart Money People\u2019s H2 2025 Mortgage Lender Benchmark. Smart Money People \u2013 the UK\u2019s largest financial services review platform \u2013 gathered views from 1,040 brokers across 537 firms for its fifteenth bi-annual study, covering 120 lenders and representing 98% of UK gross mortgage lending.<\/p>\n
Overall satisfaction with lenders has climbed to 4.25 out of 5, the highest level seen since 2020, while the all-lender Broker Experience Index has risen 0.4 points to 71.0. Mainstream lenders lead the way with the highest Broker Experience Index score of 72.4, closely followed by buy-to-let specialists at 72.1 and building societies at 71.2.<\/p>\n
The average Net Promoter Score (NPS) for all lenders has also edged up, reaching +41.3 in H2 2025. The benchmark, which tracks broker sentiment on areas such as speed, service, digital tools and support, highlights the lenders that brokers say are consistently delivering.<\/p>\n
Alongside Halifax\u2019s double win, Coventry Building Society was named best building society lender, Pure Retirement took best later life lender, Pepper Money was recognised as best specialist lender, BM Solutions retained its top spot in buy-to-let specialist, and Allica Bank remained the leading bridging\/commercial lender. Atom Bank was also named best digital-first lender.<\/p>\n
Jake Sandford, Head of Data and Analytics at Smart Money People, commented: \u201cWith overall satisfaction across the industry remaining high, it\u2019s encouraging that mainstream lenders, like Halifax are leading the way. With lenders in this group receiving a high proportion of business written by mortgage brokers, it\u2019s clear that the experience they offer to brokers matters and is an area that they place huge importance in.<\/p>\n
\u201cIn addition, it\u2019s always encouraging to see lenders such as Allica Bank and Pepper Money retain their top spots, as providing a consistent service offering is important to brokers and helps these lenders differentiate themselves in such a competitive environment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Halifax has been named the best overall lender for broker experience in the latest Smart Money People Mortgage Lender Benchmark.,Overall broker satisfaction with lenders has reached its highest point since 2020, according to the H2 2025 study.Halifax has once again been crowned brokers\u2019 top choice, taking the title of best mainstream lender and best overall…<\/p>\n","protected":false},"author":1,"featured_media":981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/post01.exeyezone.com\/index.php?rest_route=\/wp\/v2\/posts\/980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/post01.exeyezone.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/post01.exeyezone.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/post01.exeyezone.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/post01.exeyezone.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=980"}],"version-history":[{"count":1,"href":"https:\/\/post01.exeyezone.com\/index.php?rest_route=\/wp\/v2\/posts\/980\/revisions"}],"predecessor-version":[{"id":982,"href":"https:\/\/post01.exeyezone.com\/index.php?rest_route=\/wp\/v2\/posts\/980\/revisions\/982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/post01.exeyezone.com\/index.php?rest_route=\/wp\/v2\/media\/981"}],"wp:attachment":[{"href":"https:\/\/post01.exeyezone.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/post01.exeyezone.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/post01.exeyezone.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}